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Naomi Osaka + sweetgreen
reimaginine
the future
of fast food
for the next
generation

Over the past 13 years, we’ve worked hard not just to stand for what we believe in, but eat it too. We let our values guide our actions and surround ourselves with people who do the same.

One person who embodies this ideal is Naomi Osaka. And as a longtime sweetgreen fan (and regular orderer), we couldn’t be prouder to have her in our corner as our newest — and youngest — investor.

Our goal in partnering together is a big one: to change the way brands and athletes speak to future generations about the importance of what they eat. With the help of like-minded partners like Naomi, we want to redefine what the fast food industry looks like in the years to come.

In the past, the world of sponsorships between athletes and brands overflowed with unhealthy options for individuals, the community and the planet, but the future of fast food can and should be different.

At just 23, Naomi is already one of the world’s top athletes. To perform at such a demanding level means she’s constantly thinking about how she cares for and nourishes her body with what she puts into it. This idea of food as self-care is something that we care a lot about at sweetgreen too, and we’re looking forward to pushing that dialogue further, together.

We started sweetgreen believing there was a better way to eat healthy without sacrificing taste, price, and convenience. And now, with 58% of individuals placing higher emphasis on food decisions than they were ten years ago, we know we’re not the only ones craving healthier, more accessible options.

When we think about the future of real food, there is still so much room for change — and the next generation is hungry for it.

With 65% of Gen Z saying they want a more plant-forward diet, the demand for real food has never been higher.

From tackling food insecurity in new ways to evolving the food system’s effect on climate change, these topics and the health of the planet are not only top of mind for the next generation, they’re instrumental to how they’re shaping the future.

One individual who’s at the forefront of imagining and creating the future is Naomi herself. We see her as an incredible young leader among her peers. She stands for what she believes in and never compromises on her values; she uses her platform to share, educate, and inspire, all with humility. All of this, teamed with her ability to openly embrace all the different sides of herself — from world champion tennis player, to social justice activist, obsessive gamer, style connoisseur, regular meditator, and beyond — are traits we aspire to ourselves.

Over the next few months, you’ll be seeing more from Naomi and us around how our partnership will unfold. From food (a bowl drop in May a.k.a. her regular order) to impact (jointly supporting The Asian American Foundation in their effort to advance equity in the AAPI community), we’re exploring the many different ways we can meaningfully come together.

So here’s to shaping the future of food — with one of the icons of the future itself. We can’t wait to take you on the journey with us.