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Our New Look

Growing into the future of food

Since we opened our doors over 14 years ago, we’ve been committed to making an impact on the future of food.

And as you might expect, we’ve certainly evolved along the way.

To keep growing and connecting even more people to sustainable, plant-forward food, we have to keep growing and reimagining how we ourselves show up in the world. Which is why we’re proud to share our brand refresh with you.

While we’re unequivocally future-focused, we also feel it’s important to pay homage to what’s come before us—so that’s exactly where we started. 

Our new brand identity is inspired by the hand drawn quality of vintage cookbooks that highlight the people behind the work, while also embracing the imperfection of ingredients and the natural process of cooking. 

Over the next few months you’ll see more and more of our new brand identity appear out in the world. And as we move forward, we’re excited to keep growing alongside you.