April 19, 2011

Thanks to Sweetlife Festival sponsor, OPOWER, this year’s festival is greener than ever. Here is a special note from the company that helps people make smart decisions about energy consumption:
Once upon a time (circa 2007), one modern man and a lifelong friend had a vision of creating a sustainable future by empowering people to make smarter decisions about their energy use. They wanted to turn on the lights, so to speak, for the 300 million Americans who were in the dark about their energy use.
Our premise is simple: by simply giving utility customers better information about their personal energy usage, we’re helping avoid a national energy [lupe] fiasco. By helping people save money and save energy, we’re also helping reduce carbon emissions, and the result is what some might call crystal castles – software that is on track to save Americans $500 million over the next three years and abate more than 3.7 million tons of carbon emissions. Oh, and enough energy to power 450,000 homes for a year—every year. While our employees may never walk the moon, we’re working to sustain the earth, and we’re based right here in DC, just like a lot of US royalty types.
Looking back at the 20th century’s energy crises—with cold war kids running around starting [ra ra] riots—we’re excited to helping create a better energy future. Our founders and product developers hit upon quite a few strokes of genius in creating our customer engagement platform—which, if deployed throughout the US, would be equivalent to taking New York City (and two other cities of same size) off the grid. Entirely. Forever. That’s millions of homes powered by the friendliest energy source out there: you!
That’s surely something to get the girl talk going in high schools across the nation, or give Theophilus London new fodder for their next hit song. We at OPOWER couldn’t be more excited to be sponsoring the Sweetlife Festival this year—a day of awesome music centered around nurturing and promoting sustainable lifestyles is what we call a good time. We hope you enjoy it as well!